Long life, power, innovation

Bunny in cabrio

The new force on Europe’s streets. Duracell – this name stands for ultimate durability and life, maximum power in extreme situations and continuous further product development. Modern vehicles now make massive demands on starter batteries. Duracell Batteries are constructed, to deliver maximum performance and reliable starting every single day, and in all conditions. The product range from the ‚Starter‘ – the entry into the Duracell brand, and continue through the ‚Advanced‘, the AGM and EFB types for start stop applications, up to the ultimate hard working ‚Professional‘ for trucks, buses and agricultural vehicles.


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